Nobody should be able to tell.

Aesthetic medicine markets itself with before-and-after grids, which is exactly the wrong instinct for a practice whose whole promise is that the work is invisible.

The headline states the promise and the design keeps it. Porcelain, slate and champagne, generous space, no dramatic reveals. Three locations are handled without splitting the brand into three sites.

What it does

• One brand system spanning three locations
• Restraint used as the credibility signal
• Treatment detail without before-and-after grids