All analytics work
Purdue MSBAIM, 2024
Where to put a specialty hospital
Foot-traffic and demographic data turned into a shortlist of investable markets for specialty care.
Siting a specialty facility is a bet made years ahead of the revenue. The usual inputs are population and payer mix, which are lagging and widely available, so they rarely produce an edge.
This used SafeGraph mobility data across more than 846 medical facilities alongside demographic and hospital-density layers, looking for catchments that were underserved rather than merely populous.
Three markets cleared every filter: enough population per existing hospital, and a high enough share of high-income households to support a cash-pay service line.
Results
- 846+ medical facilities analysed
- Three prime markets identified
- Filters: 2,500+ population per hospital, 30%+ high-income households